--Google's One Pass challenges Apple's service

Internet Business News
02-17-2011
--Google's One Pass challenges Apple's service

INTERNET BUSINESS NEWS-(C)1995-2011 M2 COMMUNICATIONS

17 February 2011 -- US technology giant Google (NASDAQ:GOOG) yesterday launched One Pass -- a new payment service for digital content that will grant publishers a more generous share of revenues than Apple's (NASDAQ:AAPL) new system, the Financial Times reports.
One Pass will have newspaper publishers as its initial partners, but is expected to spread soon to publishers of video and music content. The new service will represent a common point for subscriptions for websites and mobile applications. The technology group will receive 10% of all subscription revenues, while publishers will get information about the users of their applications. In addition, the content developers will have full control over it in terms of prices, sales and relations with customers.

One Pass aims to challenge Apple's payment system, which grants the company 30% of subscription revenues and allows transactions to be made only via the applications.

((Comments on this story may be sent to info@m2.com))

(Copyright M2 Communications, 2011)